» General Information
Company Name:
Contact Name:
Contact Email:
Contact Phone:
Briefly describe the industry your company identifies
most closely with:
» Current website and hosting review
Do you have a current website?
Yes
No
If Yes...
What is your website address?
How long have you had this domain?
How old is the current website?
If No...
Is the content for your website already prepared?
What preliminary market research is in place that we may draw from to plan our SEO campaign?
What is the current target date in place for launching the new website, and how does this affect the SEO Requirements for the projec?
» Past and Existing Web Marketing Review
Have you ever paid for SEO (Search Engine Optimization) Services before?
Yes
No
Has any other company done SEO work for you?
Yes
No
Have you ever purchased paid listings, paid advertising for your products or services (Google Adwords or otherwise).
Yes
No
Have you ever signed up for any special offers received via email such as “We’ll submit your site to 10,000 search engines for $19.95”
Yes
No
Do you understand the difference between PayPerClick Advertising to gain traffic and the use of Organic SEO to attain high rankings in search engines to gain visibility and traffic?
Yes
No
Are you familiar with Google Analytics?
Yes
No
» Current Marketing Goals
Describe the marketing strategy of your business.
Who are your best customers? (listed by type of business or consumer profile if you have one) and why are they the best?
In order of priority for your business, list the products or services that you provide. Please consider; gross profit, growth potential, unique competitive niche, what you are best known for, what you do best, what you want to do more of. For non-profut groups please enter you key issues or causes in rank order of importance to the success of your efforts.
For each of the items you listed in the section above, provide a 2 to 5 word phrase that you might use to search online in a search engine for what you do or want to do.
Who are your major competitors? Company name, city and state (province) or the URL. We offer a full Competitive Analysis and Recommendations to outrank them but it’s good if you provide us with a list. For nonprofits, rather than competitors, list complimentary organizations who are supporting or are likely to support your efforts.
Where geographically will
you be marketing these products to?
Canada
Canada & the US
US Only
International (everywhere)
» Define Scope
of Site Architecture
How many products or unique
services does your company provide?
A single product or service
1 - 10
10-50
50-200
200-1000
Briefly describe the hierarchy
or categories of products:
» Target Users
Briefly describe the demographic
of users that will be visiting the website:
What is the primary marketing goal of this SEO campaign and how will we be gauging this campaigns success?
Increased Traffic
Increases online sales
Customer contact by phone
Newsletter Sign-up
Subscriptions
Special Deals
Up-sell Options
Other, please specify