We recommend the setup and installation of the Google Analytics Urchin Script. This allows the management of website statistics, keyword tracking, and goal analysis through a sophisticated web based administration called Google Analytics

With Google analytics you can learn how visitors interact with your website and identify the navigational bottlenecks that keep them from completing your conversion goals. Find out how profitable your keywords are across search engines and campaigns. Pinpoint where your best customers come from and which markets are most profitable to you. Google Analytics gives you this and more through easy-to-understand visually enhanced reports.

Google Analytics Dashboard

From the customizable Dashboard you have an overview of everything you need to keep your eye on what’s happening on your site.

You can view reports on site usage, visitors, traffic sources and content viewed on the site. These reports help provide a detailed view of what is happening in and around your site. You’ll be able to see what sites people are coming from before entering your site, locations of where they are from, and what pages they are viewing.

All this is broken down further for you to view and come up with ways to accomplish your goals that you set for your site using Google’s goal setting section of the site.

A goal is a website page which a visitor reaches once they have made a purchase or completed another desired action, such as a registration or download. They help you figure out what you need to work on within your site to funnel visitors to you’re the final page you want them to end their visit on.

Some of the areas of Google Analytics are:

Visitors Overview

This area allows you to view:

• how many visitors arrive at your site
• pages they viewed
• amount of time on the site
• their demographic
• new or returning visitors

Traffic Sources

This area allows you to view:

• Direct traffic
• Sites viewers were referred from
• Search engine referrals
• Keyword searches viewers used
• Campaign Traffic (if a campaign is running)

Content Overview

This area allows you to view:

• Top content viewed
• Bounce Rate per page
• Top landing Pages
• Top Exit Pages

Goals

This area allows you to view:

• Total conversions (fulfillment of site objectives)
• Conversion Rate
• Abandoned funnels (visitors that left the site before reaching your set goal)