Monitoring Your Campaign

Search Engine Placement require constant revisions and tweaking to the content within your website ensuring optimal placement. Ongoing monitoring of your website involves the following work:

• Quarterly search engine reports outlining hits to your website by individual search terms and individual search engines. For example, "this month 20 people found your site using the term 'web design nelson' through the search engine Yahoo."
• Monthly revisions to the content within the website, and tweaking of promotional pages to account for changes in competition and audience traffic.
• Periodic correspondence outlining recent changes and suggestions for the future.

Web Statistics

ISP ( Internet Service Providers ) usually provide a statistics package with the hosting service. Valuable statistics can can help you track how effective a promotion campaign has been. In general necessary statistic information includes the following data

1.) Unique Visitors to the site per day / week / month / year (unique visitors: Tracked by IP so of the same user accesses the site twice in one day only one unique visitor will be recorded ).
2.) Incoming Links
3.) Traffic from search engines
4.) Keywords used to find the site
5.) Geographical breakdown of the traffic